Strategies for marketing your business vary from field to field, but 2 things are common for most businesses, the need to get an online presence and the need for your local customers to become familiar with your company and remember you.
One approach is to send out email newsletters. This approach should be used with caution and with the permission of the recipient of the newsletter. Too many hits into a client’s inbox may have a negative affect and feel like a nuisance to them. But, if you have permission to send them quarterly emails, this is a good, inexpensive way to reach out to your current client base. It also helps to sweeten the deal by including a coupon. Coupons both offer a treat for the customer and are a good incentive to draw them into your business. Pictures speak volumes about the sophistication of your email newsletters (eNewsletter). If you need help setting up a professional eNewsletter, we can help. Contact us for details.
Postcards mailers are another great marketing tool. I had one client that received so many calls the day his postcards arrived in the mail to his clients that he was overwhelmed with business for weeks. See my website under featured clients for images of his postcard campaign.
Other great marketing tools are small token gifts, like business card size refrigerator magnets, bookmarks, “to do” lists, notepads. Offer these with an aesthetic or funny image, something that will make them want to keep and display it. Keep your business information small on these. Remember, it’s a gift, not a business card. Think about it, would you put someone’s business card on your refrigerator? Most likely not, but you may put up a nice picture on the ocean with a tag line on the bottom that read “compliments of Windstone Graphics | www.windstonegraphics.com”. OK, I just plugged my own business, but you get my drift. Make the gift useful and enticing to keep, so it is around for a long time keeping your business subtly but consistently in your client’s mind.
Plus, if you offer coupons or gifts above what your competitors offer, clients may prefer your services over other similar businesses.
I hope my opinions about these simple marketing ideas help you. Keep plugging your business. I believe a down market is the time to promote the most. When the market turns, you want your business to be front and center for your clients and potential customers.